Raih Keberhasilan Online dengan Ketrampilan Strategi Pemasaran Digital Anda
Keuntungan belajar di PINTAR
Skills you'll gain
Strategi Pemasaran Digital
1. INTRODUCING DIGITAL MARKETING
Part 1 - Konsep Teknologi Digital
00:00
Part 1 - Konsep Teknologi Digital
07:06
Part 1 - Konsep Teknologi Digital
00:00
Part 2 - Digital Marketing dan Multichannel Marketing
00:00
Part 2 - Digital Marketing dan Multichannel Marketing
06:44
Part 2 - Digital Marketing dan Multichannel Marketing
00:00
Part 3 - Pengenalan Strategi Digital Marketing
00:00
Part 3 - Pengenalan Strategi Digital Marketing
07:04
Part 3 - Pengenalan Strategi Digital Marketing
00:00
Part 4 - Pengenalan Komunikasi Digital Marketing
00:00
Part 4 - Pengenalan Komunikasi Digital Marketing
09:57
Part 4 - Pengenalan Komunikasi Digital Marketing
00:00
Post Quiz
00:10
2. ONLINE MARKETPLACE ANALYSIS: MICRO ENVIRONMENT
Part 1 - Lingkungan Pemasaran Digital
00:00
Part 1 - Lingkungan Pemasaran Digital
04:46
Part 1 - Lingkungan Pemasaran Digital
00:00
Part 2 - Analisis Lingkungan Mikro Pemasaran Digital
00:00
Part 2 - Analisis Lingkungan Mikro Pemasaran Digital
04:47
Part 2 - Analisis Lingkungan Mikro Pemasaran Digital
00:00
Part 3 - Perilaku Konsumen Online dan Dampaknya Terhadap Pemasaran Digital
00:00
Part 3 - Perilaku Konsumen Online dan Dampaknya Terhadap Pemasaran Digital
07:35
Part 3 - Perilaku Konsumen Online dan Dampaknya Terhadap Pemasaran Digital
00:00
Part 4 - Kompetitor, Supplier, dan Struktur Channel Baru
00:00
Part 4 - Kompetitor, Supplier, dan Struktur Channel Baru
06:22
Part 4 - Kompetitor, Supplier, dan Struktur Channel Baru
00:00
Post Quiz
00:10
3. THE INTERNET MACRO ENVIRONMENT
Part 1 - Lingkungan Makro Internet
00:00
Part 1 - Lingkungan Makro Internet
04:42
Part 1 - Lingkungan Makro Internet
00:00
Part 2 - Lingkungan dan Tantangan Teknologi
00:00
Part 2 - Lingkungan dan Tantangan Teknologi
08:55
Part 2 - Lingkungan dan Tantangan Teknologi
00:00
Part 3 - Lingkungan dan Tantangan Ekonomi serta Politik
00:00
Part 3 - Lingkungan dan Tantangan Ekonomi serta Politik
04:44
Part 3 - Lingkungan dan Tantangan Ekonomi serta Politik
00:00
Part 4 - Lingkungan dan Tantangan Hukum, Sosial, serta Budaya
00:00
Part 4 - Lingkungan dan Tantangan Hukum, Sosial, serta Budaya
04:40
Part 4 - Lingkungan dan Tantangan Hukum, Sosial, serta Budaya
00:00
Post Quiz
00:10
4. DIGITAL MARKETING STRATEGY
Part 1 - An Integrated Digital Marketing Strategy
00:00
Part 1 - An Integrated Digital Marketing Strategy
04:17
Part 1 - An Integrated Digital Marketing Strategy
00:00
Part 2 - Situation Analysis
00:00
Part 2 - Situation Analysis
01:58
Part 2 - Situation Analysis
00:00
Part 3 - Strategic Goal Setting
00:00
Part 3 - Strategic Goal Setting
02:21
Part 3 - Strategic Goal Setting
00:00
Part 4 - Strategy Formulation
00:00
Part 4 - Strategy Formulation
03:44
Part 4 - Strategy Formulation
00:00
Part 5 - Strategy Implementation
00:00
Part 5 - Strategy Implementation
05:15
Part 5 - Strategy Implementation
00:00
Post Quiz
00:10
5. THE INTERNET AND THE MARKETING MIX
Part 1 - Product
00:00
Part 1 - Product
08:20
Part 1 - Product
00:00
Part 2 - Price
00:00
Part 2 - Price
07:54
Part 2 - Price
00:00
Part 3 - Place
00:00
Part 3 - Place
07:52
Part 3 - Place
00:00
Part 4 - Promotion
00:00
Part 4 - Promotion
05:29
Part 4 - Promotion
00:00
Part 5 - People, Process, and Physical Evidence
00:00
Part 5 - People, Process, and Physical Evidence
06:44
Part 5 - People, Process, and Physical Evidence
00:00
Post Quiz
00:10
6. RELATIONSHIP MARKETING USING DIGITAL PLATFORM
Part 1 - Customer Engagement
00:00
Part 1 - Customer Engagement
05:49
Part 1 - Customer Engagement
00:00
Part 2 - Customer Life Cycle Management
00:00
Part 2 - Customer Life Cycle Management
06:08
Part 2 - Customer Life Cycle Management
00:00
Part 3 - Customer Relationship Management
00:00
Part 3 - Customer Relationship Management
06:15
Part 3 - Customer Relationship Management
00:00
Part 4 - User Experience Design
00:00
Part 4 - User Experience Design
06:43
Part 4 - User Experience Design
00:00
Post Quiz
00:10
7. UNDERSTANDING SOCIAL MEDIA
Part 1 - What is Social Media
00:00
Part 1 - What is Social Media
05:22
Part 1 - What is Social Media
00:00
Part 2 - Understanding Social Media and Social Behavior Change
00:00
Part 2 - Understanding Social Media and Social Behavior Change
06:09
Part 2 - Understanding Social Media and Social Behavior Change
00:00
Part 3 - Social Media Channel
00:00
Part 3 - Social Media Channel
06:31
Part 3 - Social Media Channel
00:00
Part 4 - Social Media Strategy
00:00
Part 4 - Social Media Strategy
06:28
Part 4 - Social Media Strategy
00:00
Post Quiz
00:10
8. DELIVERING ONLINE CUSTOMER EXPERIENCE
Part 1 - Digital Planning and Initiation
00:00
Part 1 - Digital Planning and Initiation
06:38
Part 1 - Digital Planning and Initiation
00:00
Part 2 - Designing User Experience
00:00
Part 2 - Designing User Experience
05:32
Part 2 - Designing User Experience
00:00
Part 3 - Content Creation
00:00
Part 3 - Content Creation
06:30
Part 3 - Content Creation
00:00
Post Quiz
00:10
9. CAMPAIGN PLANNING FOR DIGITAL MEDIA (I)
Part - 1 Karakteristik Media Digital
00:00
Part - 1 Karakteristik Media Digital
06:44
Part - 1 Karakteristik Media Digital
00:00
Part 2-Step 1: Goal Setting and Tracking for Interactive Marketing Communication
00:00
Part 2-Step 1: Goal Setting and Tracking for Interactive Marketing Communication
06:05
Part 2-Step 1: Goal Setting and Tracking for Interactive Marketing Communication
00:00
Part 3 - Step 2: Campaign Insight
00:00
Part 3 - Step 2: Campaign Insight
05:26
Part 3 - Step 2: Campaign Insight
00:00
Part 4 - Step 3: Segmentation and Targeting
00:00
Part 4 - Step 3: Segmentation and Targeting
04:47
Part 4 - Step 3: Segmentation and Targeting
00:00
Post Quiz
00:10
10. CAMPAIGN PLANNING FOR DIGITAL MEDIA (2)
Part 1 - Step 4: Offer, Message Development and Creative
00:00
Part 1 - Step 4: Offer, Message Development and Creative
05:16
Part 1 - Step 4: Offer, Message Development and Creative
00:00
Part 2 - Step 5: Budgeting and Selecting The Digital Media Mix
00:00
Part 2 - Step 5: Budgeting and Selecting The Digital Media Mix
05:17
Part 2 - Step 5: Budgeting and Selecting The Digital Media Mix
00:00
Part 3 - Step 6: Integration into Overall Media Schedule or Plan
00:00
Part 3 - Step 6: Integration into Overall Media Schedule or Plan
05:33
Part 3 - Step 6: Integration into Overall Media Schedule or Plan
00:00
Post Quiz
00:10
11. MARKETING COMMUNICATIONS USING DIGITAL MEDIA CHANNELS
Part 1 - Search Engine Marketing
00:00
Part 1 - Search Engine Marketing
07:55
Part 1 - Search Engine Marketing
00:00
Part 2 - Online Public Relations and Partnership including Affiliate Marketing
00:00
Part 2 - Online Public Relations and Partnership including Affiliate Marketing
04:21
Part 2 - Online Public Relations and Partnership including Affiliate Marketing
00:00
Part 3 - Email Marketing and Mobile Text Messaging
00:00
Part 3 - Email Marketing and Mobile Text Messaging
05:18
Part 3 - Email Marketing and Mobile Text Messaging
00:00
Part 4 - Social Media and Viral Marketing
00:00
Part 4 - Social Media and Viral Marketing
04:22
Part 4 - Social Media and Viral Marketing
00:00
Post Quiz
00:10
12. EVALUATION AND IMPROVEMENT OF DIGITAL CHANNEL PERFORMANCE
Part 1 - Performance Management for Digital Channels
00:00
Part 1 - Performance Management for Digital Channels
05:55
Part 1 - Performance Management for Digital Channels
00:00
Part 2 - Data Analytics
00:00
Part 2 - Data Analytics
04:32
Part 2 - Data Analytics
00:00
Part 3 - Measurement and Optimisation
00:00
Part 3 - Measurement and Optimisation
04:54
Part 3 - Measurement and Optimisation
00:00
Part 4 - The Future of Digital and Social Media Marketing
00:00
Part 4 - The Future of Digital and Social Media Marketing
04:45
Part 4 - The Future of Digital and Social Media Marketing
00:00
Post Quiz
00:10
Final Test
Final Test
00:20
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