Digital Marketing Strategy
What you’ll get
Skills yang akan Anda dapatkan
Digital Marketing Strategy
Introduction to Digital Marketing
The importance of digital marketing
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Overview of digital marketing
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Role of a digital marketing specialist
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Marketing Fundamentals
Role of marketing
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Consumer behavior
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Segmentation, targeting, positioning
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4 & 7 Ps of marketing
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Marketing funnel
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Market research
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Branding
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Digital Marketing Strategy
Digital marketing goals
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Buyer persona
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Competitor analysis
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Value proposition
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Digital marketing success metrics
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Digital Marketing Campaign
Setting campaign goal and target audience
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Campaign concepts
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Execution, measurement, optimization
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Content & Social Media Marketing
Content types
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Content strategy & distribution
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Social media strategy
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Social media advertising
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SEO, Pay-Per-Click Advertising, Email marketing
SEO techniques and practice
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Creating effective ad campaign
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Email marketing
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Marketing Analytics
Web analytics
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Social media analytics
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Analytics tool
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Creating report
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Strategy optimization
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Final Project: Developing digital marketing campaign
Final Project: Developing digital marketing campaign
02:00
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